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how to write compelling product titles for amazon

16 lessons · 48:24 · updated 9/9/2026

Watch them in order, then explain the topic in your own words below.

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What you will do in this course

  • Crafting Compelling Titles
  • Title building SOP
  • Validate optimisation
  • Title sections overview
  • Choosing title strategy
  • Advanced keyword tactics
  • Write effective title
  • Keyword research process
0 / 16 lessons watched

Getting started

3 lessons

1. Danny talks about compelling titles on Amazon

Crafting Compelling Titles

Vova Even · watch the original · 3:15

2. The 3 sections of a product title

Title sections overview

Vova Even · watch the original · 1:04

3. How to Title Amazon FBA Products

Write effective title

My Amazon Guy · watch the original · 0:57

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Getting started — Write effective title.

You are judged on these, and nothing else in the course:

  • Crafting Compelling Titles
  • Title sections overview
  • Write effective title

Doing it properly

8 lessons

1. SOP for building a great Amazon product title

Vova Even · watch the original · 1:17

2. How Danny chose the title and the pictures for his product

Choosing title strategy

Vova Even · watch the original · 2:36

3. Keyword Research

Keyword research process

Luca Davenport · watch the original · 7:25

4. Building your listing copy

Write listing copy

Luca Davenport · watch the original · 5:25

5. Creating your listing in Seller Central

Luca Davenport · watch the original · 2:46

6. Building a listing in Seller Central

Create listing SellerCentral

Luca Davenport · watch the original · 8:33

7. Include the brand name at the very front of the title

Place brand front

My Amazon Guy · watch the original · 1:58

8. Describe your product's feature

Highlight key feature

My Amazon Guy · watch the original · 1:58

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Doing it properly — Keyword research process.

You are judged on these, and nothing else in the course:

  • Title building SOP
  • Choosing title strategy
  • Keyword research process

Going deeper

5 lessons

1. Validating your optimisation

Validate optimisation

Luca Davenport · watch the original · 4:49

2. Keywords (Amazon SEO)

Advanced keyword tactics

Luca Davenport · watch the original · 1:45

3. The Cerebro report

Use Cerebro report

My Amazon Guy · watch the original · 1:00

4. Search Query Performance Report: A great way to understand how to redo your title

Analyze query performance

My Amazon Guy · watch the original · 2:00

5. Helium 10 data gives you an indication of what you're ranking for

Leverage Helium10 data

My Amazon Guy · watch the original · 1:36

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Going deeper — Use Cerebro report.

You are judged on these, and nothing else in the course:

  • Validate optimisation
  • Advanced keyword tactics
  • Use Cerebro report