8 lessons · 12:49 · updated 9/10/2026
Watch them in order, then explain the topic in your own words below.
Nobody with subject knowledge has checked this course yet. It was put together automatically.
What a press release is
Rick Turoczy (turoczy) · watch the original · 1:45This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.
Explain how you would do this: Getting started — Anatomy of a launch release.
You are judged on these, and nothing else in the course:
Write the headline and subhead
Rick Turoczy (turoczy) · watch the original · 1:36This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
Write the lede
Rick Turoczy (turoczy) · watch the original · 2:14This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
Write the second paragraph
Rick Turoczy (turoczy) · watch the original · 1:19This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
Add a strong quote
Rick Turoczy (turoczy) · watch the original · 1:48This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.
Explain how you would do this: Doing it properly — Write the second paragraph.
You are judged on these, and nothing else in the course:
Write the closing paragraph
Rick Turoczy (turoczy) · watch the original · 1:00This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.
Explain how you would do this: Going deeper — Write the closing paragraph.
You are judged on these, and nothing else in the course:
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.
This video will not play here any more - it was removed, or its owner does not allow it off YouTube. The link above the player opens it at the source, if it is still there.