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How to track ecommerce conversion funnel in google analytics

8 lessons · 28:53 · updated 9/10/2026

Watch them in order, then explain the topic in your own words below.

Nobody with subject knowledge has checked this course yet. It was put together automatically.

What you will do in this course

  • Create GA4 property and stream
  • Build the ecommerce data layer
  • Save funnel as standard report
  • Install Google Analytics
  • Configure GTM ecommerce tracking
  • Analyze funnel drop-offs
  • Read monetization reports
  • Build funnel reports
0 / 8 lessons watched

Getting started

2 lessons · short section, not a full path on its own

1. Create an account, property and data stream

Analytics Mania - Google Analytics & Tag Manager · watch the original · 6:01

2. Install Google Analytics

Analytics Mania - Google Analytics & Tag Manager · watch the original · 6:19

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Getting started — Install Google Analytics.

You are judged on these, and nothing else in the course:

  • Create GA4 property and stream
  • Install Google Analytics

Doing it properly

4 lessons

1. eCommerce Data Layer

Build the ecommerce data layer

MeasureSchool · watch the original · 4:02

2. Configure GTM for Ecommerce Tracking

MeasureSchool · watch the original · 3:14

3. Monetization reports (ecommerce)

Read monetization reports

Analytics Mania - Google Analytics & Tag Manager · watch the original · 4:41

4. Funnel reports

Build funnel reports

Analytics Mania - Google Analytics & Tag Manager · watch the original · 2:50

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Doing it properly — Read monetization reports.

You are judged on these, and nothing else in the course:

  • Build the ecommerce data layer
  • Configure GTM ecommerce tracking
  • Read monetization reports

Going deeper

2 lessons · short section, not a full path on its own

1. Turning Your Custom Funnel Into a Standard GA4 Report

Save funnel as standard report

MeasureSchool · watch the original · 0:46

2. Funnel Vision No More: Analyzing Drop-Offs with Google Analytics 4

Analyze funnel drop-offs

PPC Geeks: PPC Agency & Google Ads Partner · watch the original · 1:00

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Going deeper — Analyze funnel drop-offs.

You are judged on these, and nothing else in the course:

  • Save funnel as standard report
  • Analyze funnel drop-offs

Not part of the path

Added by readers, or indexed before this course was sorted. These are not counted as one of the three sections.

1. Define Your GA4 Funnel│Create Custom Funnels in GA4

Analyzify - Powerful Shopify Analytics · watch the original · 0:47

2. GA4 Ecommerce Tracking in 1 Minute

MeasureSchool · watch the original · 0:53

3. Setup Ga4 Ecommerce Tracking, Google Analytics 4, Conversion Tracking via GTM

Siam Digital Agency · watch the original · 1:05

4. How To Use The MonsterInsights eCommerce Funnel Report

MonsterInsights · watch the original · 1:02

5. GA4 User Purchase Funnel

Growth Learner · watch the original · 0:26

6. How to Track Conversions in Google Analytics 4 - Now called Key Events

Steel Croissant · watch the original · 0:15 · a taster

7. Google Analytics Ga4 and GTM Setup and Integration

Sayef Patowary · watch the original · 1:07

8. GA4 Funnels: Open vs Closed Funnels

Growth Learner · watch the original · 0:46

9. 5 Layers of An E-Commerce Conversion Funnel

M A Q Computer Services LLC · watch the original · 0:06 · a taster

10. Tips on How to Track Conversions in Google Analytics

mentor iyanu · watch the original · 0:21

11. GA4 Enhanced Ecommerce

Extra Large Marketing · watch the original · 0:54

12. How to Report on Conversion Rate in Google Analytics 4

Reese Garcia · watch the original · 0:28

13. Funnel Reporting in GA4

Growth Learner · watch the original · 0:37

14. Ecommerce Purchases Report │GA4 Ecommerce Reports

Analyzify - Powerful Shopify Analytics · watch the original · 0:45

15. 15-second Google tip: Ecommerce tracking in Google Analytics

Jyll Saskin Gales | Google Ads Coach · watch the original · 0:12 · a taster

16. How To Add Conversions in GA4

COLLINSEO · watch the original · 0:58

17. Standard reports

Analytics Mania - Google Analytics & Tag Manager · watch the original · 2:46

18. Acquisition reports

Analytics Mania - Google Analytics & Tag Manager · watch the original · 5:49

19. Engagement reports

Analytics Mania - Google Analytics & Tag Manager · watch the original · 3:12

20. Free form exploration

Analytics Mania - Google Analytics & Tag Manager · watch the original · 4:03

21. Tracking in ThriveCart

MeasureSchool · watch the original · 2:04

22. Installing GTM on Checkout Pages

MeasureSchool · watch the original · 3:01

Turn what you built into work

  1. Find a business with a task it repeats by hand: answering the same messages, copying orders into a spreadsheet, booking by phone.
  2. Adapt what you built in this course to that task and show it working. Your task's proof is your demo.
  3. Do the first setup for a small fee or free, and ask for a review that describes the result in return.

A suggestion, not a promise of earnings.