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How to run a landing page a/b test

7 lessons · 18:04 · updated 9/10/2026

Watch them in order, then explain the topic in your own words below.

Nobody with subject knowledge has checked this course yet. It was put together automatically.

What you will do in this course

  • Find your first test ideas
  • How many sessions you need
  • When to stop a test
  • Minimum detectable effect explained
  • Read the test results
  • Set up your first test
  • Segment new vs returning visitors
0 / 7 lessons watched

Getting started

1 lessons · short section, not a full path on its own

1. How to Find Your First A/B Test Ideas Without Overthinking

Andy | CRO · watch the original · 1:53

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Getting started — Find your first test ideas.

You are judged on these, and nothing else in the course:

  • Find your first test ideas

Doing it properly

3 lessons

1. How Many Sessions Do You Need to Run an A/B Test?

Andy | CRO · watch the original · 1:16

2. What’s MDE in A/B Testing? (Minimum Detectable Effect Explained)

Andy | CRO · watch the original · 2:51

3. How to Set Up Your First A/B Test on Intelligems

Andy | CRO · watch the original · 7:02

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Doing it properly — Set up your first test.

You are judged on these, and nothing else in the course:

  • How many sessions you need
  • Minimum detectable effect explained
  • Set up your first test

Going deeper

3 lessons

1. When to Stop a Test (And When to Keep It Running)

Andy | CRO · watch the original · 1:04

2. Intelligems Test Results: Reading the Dashboard

Read the test results

Andy | CRO · watch the original · 0:58

3. New vs Returning Visitors: When to Segment Your Test Results

Andy | CRO · watch the original · 3:00

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Going deeper — Segment new vs returning visitors.

You are judged on these, and nothing else in the course:

  • When to stop a test
  • Read the test results
  • Segment new vs returning visitors

Not part of the path

Added by readers, or indexed before this course was sorted. These are not counted as one of the three sections.

1. Starting a Landing Page A/B Test in WordPress in Under 1 Minute

Thrive Themes · watch the original · 0:50

2. How to A/B Test Landing Pages: Unbounce Tutorial for Better Conversions

BARY NEWS · watch the original · 1:00

3. How to A/B Test Landing Pages: Unbounce Tutorial for Better Conversions

BARY NEWS · watch the original · 1:00

4. How I Build Landing Pages

Alex Hormozi · watch the original · 0:35

5. A/B Split Testing Your Landing Pages In 3 Minutes Flat

3 Minute Optimizer - Easy AB Split Testing Software · watch the original · 0:47

6. How to A/B Test a Landing Page in Under 1 Minute (WordPress)

Thrive Themes · watch the original · 0:58

7. A/B Testing Ai - How To Optimize Landing Pages For Conversion

Tube Ai · watch the original · 0:45

8. Are you testing landing pages correctly?

Cameron Campbell · watch the original · 0:30

9. How to Create an A/B Test in Experiments of Meta Ads Manager

Jon Loomer · watch the original · 0:59

10. Redirect-Based A/B Testing with DialogueAI – Test Entire Page Experiences

Dialogue · watch the original · 0:57

11. Overview & Bonus

Allan Borch - Dotcom Dollar · watch the original · 0:46

12. Features & Demo of Howuku

Allan Borch - Dotcom Dollar · watch the original · 4:49

13. Installing Howuku to Your Website

Allan Borch - Dotcom Dollar · watch the original · 0:52

14. Special Agency Features

Allan Borch - Dotcom Dollar · watch the original · 1:58

15. Feedbacks & Polls

Allan Borch - Dotcom Dollar · watch the original · 2:20

16. Recordings & Heatmaps

Allan Borch - Dotcom Dollar · watch the original · 2:06

17. Event Tracking

Allan Borch - Dotcom Dollar · watch the original · 1:06

18. A/B Testing

Allan Borch - Dotcom Dollar · watch the original · 2:21