How to conduct customer discovery interviews

6 lessons · 8:18 · updated 9/10/2026

Watch them in order, then explain the topic in your own words below.

Nobody with subject knowledge has checked this course yet. It was put together automatically.

What you will do in this course

What discovery interviews are
Core discovery questions
Who to interview, what to ask
Find people to interview
Run better customer interviews
Talk to more customers

0 / 6 lessons watched

Getting started

2 lessons · short section, not a full path on its own

1. Customer discovery interviews, with Vic Cullen.

What discovery interviews are

Fitzroy Academy · watch the original · 1:17

2. How do you find customers to interview?

Find people to interview

Product Talk · watch the original · 0:58

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Getting started — Find people to interview.

You are judged on these, and nothing else in the course:

What discovery interviews are
Find people to interview

Your explanation

Doing it properly

3 lessons · short section, not a full path on its own

1. Core Questions for Customer Discovery Research

Founder's Journey · watch the original · 0:44

2. Conduct Better Customer Interviews: Quick Tips from Julia Austin

Run better customer interviews

Founder's Journey · watch the original · 1:12

3. Customer Discovery: How to Talk to More Customers | B2B SaaS Startup Guide

Forum Ventures · watch the original · 1:18

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Doing it properly — Talk to more customers.

You are judged on these, and nothing else in the course:

Core discovery questions
Run better customer interviews
Talk to more customers

Your explanation

Going deeper

1 lessons · short section, not a full path on its own

1. Deep customer discovery: who to interview + what to ask

The Power House Podcast · watch the original · 2:49

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Going deeper — Who to interview, what to ask.

You are judged on these, and nothing else in the course:

Who to interview, what to ask

Your explanation

Not part of the path

Added by readers, or indexed before this course was sorted. These are not counted as one of the three sections.

1. Favorite Question for Customer Discovery

20VC with Harry Stebbings · watch the original · 0:51

2. Teacher resources - Customer discovery interviews

Fitzroy Academy · watch the original · 1:25

3. Customer Discovery Questions

Ash Rust · watch the original · 1:08

4. Lesson resources, Customer discovery interviews

Fitzroy Academy · watch the original · 1:00

5. Mastering Customer Discovery: Find Your Early Adopters

Abrahams Exchange · watch the original · 0:40

6. The right way to have a discovery call

Graham Cochrane · watch the original · 0:20

7. Customer Discovery Interviews

Colin Magee · watch the original · 0:53

8. Customer Discovery For Beginners: Step 4

Nabeel Khan · watch the original · 0:57

9. Get Started with B2B Customer Discovery in 30 minutes, While Spending $0 (00 Introduction)

Niklas Anzinger · watch the original · 1:27

10. Steve Blank: Innovation and Customer Discovery

Startup Istanbul · watch the original · 0:13 · a taster

11. Phases Of Customer Discovery - How to Build a Startup

Udacity · watch the original · 0:12 · a taster

12. What The Power House is about

The Power House Podcast · watch the original · 1:07

13. The original bet: autonomous drone staking for construction

The Power House Podcast · watch the original · 1:16

14. The gut-punch feedback: “Cool… but we won’t buy”

The Power House Podcast · watch the original · 1:15

15. The real risk: pivot costs + fundraising pressure

The Power House Podcast · watch the original · 1:47

16. Board-level execution: customers + capital + conviction

The Power House Podcast · watch the original · 1:22

17. The first 30–90 days: traction signal + inflection point

The Power House Podcast · watch the original · 1:50

18. The 5 rules of hardware startups (utility, reliability, payback…)

The Power House Podcast · watch the original · 2:04