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How to calculate customer acquisition cost

7 lessons · 9:47 · updated 9/10/2026
8 of the lessons are not in English; each one says which language it is in.

Watch them in order, then explain the topic in your own words below.

Nobody with subject knowledge has checked this course yet. It was put together automatically.

What you will do in this course

  • Understand CAC
  • Choose the time period
  • Cohort analysis for CAC
  • Calculate CAC
  • Calculate CAC and LTV in Excel
  • LTV to CAC ratio
  • Common CAC mistakes
0 / 7 lessons watched

Getting started

2 lessons · short section, not a full path on its own

1. Understanding CAC

Understand CAC

Rish from Mapplinks · watch the original · 1:00

2. Calculating CAC

Calculate CAC

Rish from Mapplinks · watch the original · 1:38

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Getting started — Calculate CAC.

You are judged on these, and nothing else in the course:

  • Understand CAC
  • Calculate CAC

Doing it properly

2 lessons · short section, not a full path on its own

1. Time Period for CAC

Choose the time period

Rish from Mapplinks · watch the original · 0:59

2. Calculating Customer Acquisition Cost and Lifetime Value in Excel

Calculate CAC and LTV in Excel

Pareto Labs · watch the original · 0:51

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Doing it properly — Calculate CAC and LTV in Excel.

You are judged on these, and nothing else in the course:

  • Choose the time period
  • Calculate CAC and LTV in Excel

Going deeper

3 lessons

1. Cohort Analysis

Cohort analysis for CAC

Rish from Mapplinks · watch the original · 1:23

2. Ratio of LTV to CAC

Rish from Mapplinks · watch the original · 1:41

3. Common CAC Mistakes & Business Model Adjustments

TIM S DODD · watch the original · 2:15

Check yourself

Four questions on this section. Wrong answers are the point: each one explains itself.

Now you explain it

Close what you watched and explain the topic in your own words in 30 seconds. What you can explain is what you have learned. You are marked against this course's lessons and nothing beyond them.

Explain how you would do this: Going deeper — Common CAC mistakes.

You are judged on these, and nothing else in the course:

  • Cohort analysis for CAC
  • LTV to CAC ratio
  • Common CAC mistakes

Not part of the path

Added by readers, or indexed before this course was sorted. These are not counted as one of the three sections.

1. How to Calculate Customer Acquisition Costs Correctly

Garrett Mehrguth · watch the original · 0:44

2. How To Calculate Customer Acquisition Cost

GetApp · watch the original · 1:23

3. Learn how to calculate your customer acquisition cost!

Zenagos · watch the original · 1:16

4. How To Calculate Customer Acquisition Cost

Ijeoma Ogbuigwe · watch the original · 0:33

5. CAC calculator — How to calculate customer acquisition cost in 60 seconds | FREE

Global One Digital · watch the original · 1:08

6. CUSTOMER ACQUISITION COST (DEFINED): FINANCE WORD OF THE DAY from diyCFO | Learn Key Finance Terms!

FuseCFO · watch the original · 1:28

7. Calculate customer acquisition cost (CAC) in Excel or use the online calculator

Ajelix · watch the original · 0:42

8. CAC Calculate Your Customer Acquisition Cost and Boost Profits!

ChaiEcom · watch the original · 0:36

9. How To Calculate Customer Acquisition Cost?

Arsalan AKM · watch the original · 0:30

10. How to Calculate CAC in E-Commerce + Ways to Reduce It

POWR · watch the original · 0:57

11. Customer Acquisition Cost (CAC) Simplified | SaaS Fundamentals 101

AI, SaaS & Agentic Pricing with Monetizely · watch the original · 0:37

12. Customer Acquisition Costs (CAC) - SaaS in 60

The SaaS CFO · watch the original · 1:29

13. How to Calculate Your CAC (Customer Acquisition Cost) in Seconds

Dineline · watch the original · 0:44

14. Improving CAC

Rish from Mapplinks · watch the original · 0:48

15. Calculating LTV

Rish from Mapplinks · watch the original · 4:05

16. Methods to Increase LTV

Rish from Mapplinks · watch the original · 1:23

17. How to Calculate Customer Acquisition Cost (CAC)

in Abkhazian

Solutions 8 · watch the original · 7:27

18. Do you want to work with the best Google Ads agency on the planet?

in Abkhazian

Solutions 8 · watch the original · 1:43

19. If CPA is greater than $0, we make money to acquire a customer, not taking into consideration COGS

in Abkhazian

Solutions 8 · watch the original · 1:13

20. Is there a possibility of returning customer rate taking a hit because the brand+remarketing (that went after returning customers, that in turn inflates the ROAS) was stopped, and the campaigns are now focused on new customers?

in Abkhazian

Solutions 8 · watch the original · 2:12

21. How accurate is the New Customer/Returning Customer/Unknown segment in Google Ads?

in Abkhazian

Solutions 8 · watch the original · 0:52

22. What is an ideal returning customer percentage?

in Abkhazian

Solutions 8 · watch the original · 0:58

23. Do we only want to focus on CAC or do we still want to use remarketing campaigns to increase AOV and LTV?

in Abkhazian

Solutions 8 · watch the original · 4:30

24. Does this also apply to "secondary brand" sellers? For example, a client selling APS Protein, but the loyalty is towards APS Protein, not the client

in Abkhazian

Solutions 8 · watch the original · 2:02

25. Why CAC and LTV are key to making sense of your marketing spend

The Auto Repair Accounting Channel · watch the original · 2:15

26. Why percentage-based ad budgets often fail auto repair shops

The Auto Repair Accounting Channel · watch the original · 2:35

27. What happens when you expect your ads to “pay off in one visit”

The Auto Repair Accounting Channel · watch the original · 2:05

28. How to calculate Customer Acquisition Cost

The Auto Repair Accounting Channel · watch the original · 4:05

29. Understanding Lifetime Customer Value

The Auto Repair Accounting Channel · watch the original · 5:05

30. Analyzing CAC and LTV for smarter business decisions

The Auto Repair Accounting Channel · watch the original · 4:00

31. Proven strategies to improve CAC and LTV in your shop

The Auto Repair Accounting Channel · watch the original · 4:15